Google Partners With Mclaren To Bring Android And Chrome Logos To Formula 1 Race Cars

After ending its deal with OnePlus back in May 2020, McLaren Racing has now entered a multi-year partnership with Google. As part of the new-forged partnership, Google is now an official partner of the McLaren Formula 1 team and the McLaren MX Extreme E team.

Under this collaboration, McLaren will use 5G-enabled Android devices and Chrome browser across its operations. This includes practice sessions, qualifying matches, and races to support the drivers and team.

“McLaren Racing represents the very best of what’s possible on a racetrack across performance, inclusion and sustainability, and those are values we share at Google. We’re bringing more innovation to platforms, like Android and Chrome, and seamlessly connecting them to other Google services to optimize McLaren’s race day performance,” said Nicholas Drake, VP of Marketing, Google.

It is quite interesting to see Google jump on the premium car manufacturer partnership bandwagon and collaborate with McLaren for its advertising efforts.