The past year or so has been all about short video platforms. It’s thriving. The explosive growth of ByteDance’s TikTok, especially in India, has encouraged many others to launch similar short videos-driven social experiences. Facebook has been testing its own TikTok competitor called Lasso for some time now. But, reports suggest that Google is now also planning to enter the competition with the acquisition of a TikTok competitor.
The report adds that “Part of Google’s motivation, people briefed on the plans say, is to stay ahead of the vanguard. It is considering other acquisitions in this space, too.” Well, the short-video space could soon witness a new addition as YouTube executives are also involved in the discussion to help close the deal.
