The blue bubble and green bubble debate has been long-running and often sees users switch platform to avoid shaming among peers. In an attempt to put this to rest, Google has been requesting Apple to switch over from its restricted iMessage platform to “Rich Communication Services” (or RCS) to enable seamless texting across iPhone and Android devices. Apple has turned a blind eye to these requests, so Google has now decided to adopt a more aggressive strategy. The Android maker is calling out the iPhone maker publicly and asking people to join its campaign to urge Apple to make the switch.

For those unaware, when an Apple user texts another Apple user over iMessage, they see a blue bubble. However, if an Android user starts a conversation with an Apple user, the latter will see a green bubble (switching over to SMS and MMS) for the texts an Android user sends. The Cupertino giant has created this disparity to remind users of the OS difference in iMessage. And well, it’s an inconvenience for users in many countries.

Moreover, Google’s website also highlights social media posts and news articles that have talked about the blue and green bubble problem over the years. It also includes pointers for why Apple should switch to RCS and says that RCS is more secure (encrypted), allows users to share uncompressed images, enable texting indicators, read receipts, and all other modern messaging features.

Precisely! People have talked about “green bubbles” as an Android problem. There are hundreds of millions of people around the world already using RCS – encryption, uncompressed images and all. If you’re an iPhone user, hopefully you’ll be able to get these capabilities soon too. https://t.co/uyeAIau8jf— Hiroshi Lockheimer (@lockheimer) August 9, 2022