YouGov recently released its 2019 Buzz Rankings for the Indian market. From the top 10 rankings, it is clear that a majority of buzzing brands in India are US-based companies.
“The BrandIndex report sees a dominance of global technology brands who, with their constant innovations, have managed to create a lot of positive chatter amongst Indian consumers. Hence, they lead the race when it comes to brands with the most positive buzz in India. It also shows that the Indian consumer is very engaged with online brands and technology,” says Deepa Bhatia, general manager at YouGov India.
Based on the responses, YouGov came up with the buzz scores by subtracting the percentage of negative responses from the percent of positive responses. YouGov also noted the brands that improved their Buzz scores when compared to 2018.
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