Citing the potential of cloud gaming in the market, Google introduced its cloud gaming service, Google Stadia, back in 2019. Since then, the Mountain View giant has invested a lot of its resources to add new features and games to Stadia. However, the service didn’t take off as the company might have expected. Google had to shut down its in-house Stadia game development studio in early 2021 due to the exponential cost of developing high-end games. Now, the company is selling the technology behind Stadia as “Google Stream” to many of its partners.
According to a recent report (paywalled) by Business Insider, Google has started selling Stadia’s technology as a service to select partners such as Bungie, Peloton, and a few others. The company is calling its offering “Google Stream” and marketing it as a technology that other companies can use to power their games or build a streaming platform much like its own.
