After facing mounting criticism from users about its lackadaisical approach to user-privacy, Google is implementing some major changes that it says will make it easier for users to control their data from directly within various Google products. The new, streamlined controls are being rolled out to Search and will be available on other Google products going forward.
Google also says that it is tweaking its settings somewhat to provide users with quick access to the most relevant privacy controls. “For example, to control the ads you see when you search, we give you access to your Ad Settings. Additionally, you can access your Activity Controls to decide what information Google saves to your account and uses to make Search and other Google services faster, smarter and more useful”.
