Google is the one-stop-shop for all web services. From Gmail to Google Docs, the company offers all type of services, all for free. Do you ever wonder with all these services being free, how is Google earning revenue? Well, the simple answer to this: Advertisements. Google is fundamentally an ad-driven company, earning most of its revenue from ads of several websites and products.
See, with the “Favicons” feature, Google smartly redesigned their way of showing ads in the search results. Previously, when we searched for something on Google, we could easily differentiate the ads from the actual organic search results. The ads were shown at the top of the page in a box with differentiating colours. This way we could identify which results were ads and which results were organic, without the need for a “Favicon”.
Google has not responded to these criticisms as of now and we don’t know if they will revert this format or not. But what we do know is that Google is being a sly fox, poaching on users and making them click on more ads instead of actual search results and gaining more revenue than before.
