Apart from the new privacy upgrades in Android 13 DP1, Google further aims to limit the collection of user data for advertising and ensure users that their data is safe. The company will ensure this with the new “Privacy Sandbox for Android,” an initiative for Google to come up with advertising solutions that do not compromise the users’ privacy.

Currently, Google has just announced Privacy Sandbox, which will limit data sharing with third parties and will provide a way to “operate without cross-app identifiers, including advertising ID.” However, Google hasn’t really revealed how it will achieve this.

For the uninitiated, Apple provides users with the choice of whether or not they want apps to track them and get access to their data. It provides them with the option via a notification and a simple click and helps them get out of it.