Samsung had been stuck with its J-series and On-series smartphones in the budget and mid-range segment for many years. All these smartphones were not competitive enough from a feature-to-price perspective, so Samsung revamped its lineup with the debut of a trio of phones under the Galaxy M-series moniker earlier this year.

Snapdragon 675, for those unaware, is an octa-core chipset based on 11nm architecture and packing Kryo 460 cores, clocked at up to 2.0GHz. As you may already have guessed, Snapdragon 675 is the same chipset that we saw powering the best-selling Redmi Note 7 Pro and we know that it’s a powerhouse.

So, it’s clear that the Galaxy M40 is definitely the most powerful M series smartphone and it’s a good attempt by Samsung to take on the Redmis and Realmes but its high price tag of Rs. 19,990 means it will compete with the Poco F1 (and the upcoming Redmi K20 Pro, or even the K20), and that’s a competition the Samsung phone isn’t really winning.