Companies make advertisements to promote their goods and let potential customers know about the features of a product. However, when a simple advertisement gets a ban for some stupid reasons, it affects the company’s goodwill as well as the reputation of the production team. That is what happened in France when the country banned an advertisement for an e-bike made by VanMoof.
Now, as you can see in the ad above, it shows reflections of traffic congestions on roads and mass gatherings of people on the metallic body of a futuristic-looking car. The car then melts into a black liquid-y thing before transforming into a stealthy matte-black bicycle.
However, according to the ARPP, the advert apparently creates a “climate of fear” and gives a “bad name” to the car industry. It is a pretty silly reason to ban an ad that only encourages people to ditch cars and ride bicycles. It’s not that the ad is showing any nuclear bomb references like Xiaomi’s one. So, chill out French people!
